History - Avieta

1936

A successful baker’s shop

Master baker Gerardus Leenaerts opened his first baker’s shop in the heart of the Limburg province in Belgium. He offered delicious tarts and breads made from on traditional leavened dough recipes. As more and more customers were flocking to his door, Mr Leenaerts created the company, Narda.

1964

Waffles and spéculoos (spiced biscuits)

Narda decided to focus exclusively on sugar-dusted  waffles and spéculoos production.

1974

Aux Vergers du Vieux Tauve

On the other side of Belgium, in Coutisse (Namur region), AVIETA was created: 15-hectare orchard named “Au Vieux Tauve”, which produced raspberry coulis and waffles filled with fruits from the orchard.

Business flourished and as time went by AVIETA also moved into Brussels Waffles production. This proved to be a great success, with the quality of AVIETA’s waffles being appreciated in both Belgium and surrounding countries.

1991

Purchases of the first automated line for Brussels Waffles production.

1994

New developments

Patrick Limauge, the current owner of the company, bought Avieta. This bold and passionate Belgian entrepreneur convinced of the waffle market’s high potential, took up the challenge of developing AVIETA’s activities internationally.

1999

In 1999, the Narda biscuit factory situated at the time on the Zonhoven site and specialised in the manufacture of sugar-dusted waffles, was also bought by Patrick Limauge. Avieta’s expertise was thus enriched and diversified.

2010

Need for space in which to innovate

In order to satisfy an increasing number of customers, AVIETA continued to forge ahead and invest. A spacious new production plant, complete with administrative head office, was built in Vinalmont.

2011

Focus on innovation

Avieta adopted a growth strategy fostering products innovation to further expand into international markets.

2014

Avieta in the USA

Avieta begins marketing its waffle ranges in North America.

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